Minimalist quartz dress watches are a dime a dozen - and for the most part, they represent a regrettable trend toward disposable fast fashion. It’s for this reason that we wanted to do something genuinely different for our first “formal” design. In addition to the rare 10ATM rating, the Vaer A12 Ceremony boasts a vintage 36mm case, gold plated Sellita SW260-1, sapphire exhibition case back, and the optional addition of our premium black alligator strap. In summary, pure Swiss Luxury - everywhere but the price tag.

The new Vaer A12 Ceremony challenges this assumption - offering an elegantly refined and beautifully decorated Swiss Made timepiece and 10ATM of water resistance.

We build our watches to be worn in rugged environments on a daily basis, and to develop character through wear and patina. That said, if we were to bet on which one of our current models would be worth the MOST in 10 years from now, it would be hard to argue with this edition of the A12 Ceremony.